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8 Strategies Real Estate Agents Use to Sell Homes

By Mike in Home Selling with 0 Comments

San Diego homeowners who plan on putting their properties on the market may consider the possibility of a For Sale by Owner (FSBO) transaction at least once before going to the closing table. “Going FSBO” is a strategy that dates back to the 1970s, but it has significantly lost its sheen in recent years. According to the National Association of Realtors (NAR), FSBO closings made up just 8 percent of the market at an average price of $185,000 in 2015. When compared to the total transactions closed by real estate agents, FSBO sellers could have made $55,000 more on average if they had listed their homes with a licensed broker, and they would have gone to the closing table six weeks earlier.

Retaining a real estate agent is a must in competitive housing markets such as downtown San Diego. Here are 8 strategies real estate agents might utilize to sell your property.

1. Perform a Comparable Market Analysis

Figuring out the market value of your property is one of the first steps, which is completed by means of a comparable market analysis. Although this is largely an automated digital process available to appraisers, developers, and real estate professionals, mortgage lenders often refer to this step as a “pencil appraisal.”

2. Consider the Most Marketable Pricing Options

You don’t have to settle for the tired strategy of listing at a high price and adjusting downward. Your real estate agent may have more marketable ideas.

3. Stage and Prepare the Space

Real estate agents know a lot about listing psychology. Do not invest in upgrades until an agent inspects your property. He or she can make recommendations based on the prospects your home is likely to attract.

4. Do Pre-Listing Research

Before the home appears as available in the regional Multiple Listing Service (MLS), 92101 real estate agents must conduct a fair amount of research to determine if a property can be sold and how it should be marketed. This research may include obtaining the most recent survey, acquiring the tax rolls, checking for zoning changes and restrictions, verifying the legal description as well as deed status, and a few other steps.

5. Create a Listing Agreement

The property marketing goals will be presented in the listing agreement. You will likely see three defined strategies: IDX, web, and Realtor.com. These are standard and very powerful strategies, but your agent may have other tricks up his or her sleeve. For example, agents who specialize in 92101 condos and lofts often have connections with tech entrepreneurs who are active on private forums, mailing lists, and social gatherings.

6. Negotiate

Real estate contracts are meant to be negotiated. Oftentimes negotiating is a more effective option to get buyers interested in going to closing.

7. Review Market Conditions

Sellers are often surprised to learn about current market conditions that are not usually reviewed by the local news media. Unless you subscribe to specialized publications such as Crain’s or the regional NAR newsletter, which you would have to be a licensed realtor to get, you will not get the full view of market conditions. Based on these conditions, your real estate agent will get your opinion on common goals.

8. Manage Multiple Bids

This is a real estate aspect FSBO sellers are known to handle poorly. In seller’s markets such as downtown San Diego, savvy buyers will seek to control the bidding to their advantage when they realize it is for sale by the owner.

Real estate agents can also be extremely helpful when it comes to strategies for purchasing a home. Whether you’re seeking condos in Little Italy or lofts in Marina San Diego, the real estate experts at 92101 Urban Living can help you find the property you’re looking for. Give us a call today at 619-649-0368. ')}