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Vision of Downtown’s Future: The North Embarcadero Visionary Plan

By Mike in Downtown San Diego Urban Lifestyle with 0 Comments


To me, one of the best parts of Downtown San Diego is that it is situated on the waterfront. With the year around gorgeous weather, theres nothing better than being able to walk out my front door, down a couple blocks and cruise along the bay. With the year-round gorgeous San Diego weather, the bayside promenade is always chock-full with activity: families with children, joggers, seniors, tourists, dog-walkers, bike-riders, business men and loungers reading, drawing and napping. Due to the growth of our tourist and convention industry, what was once an urban wasteland in the early 80s is now the beautiful Embarcadero Park South.

Now its time for to revamp the northern part of our Embarcadero.

Welcome to the North Embarcadero Alliance Visionary Plan–a plan whose components will change the face of San Diego’s waterfront between Seaport Village and Lindbergh Field.

This visionary plan is the result of a synergistic and creative effort of the Unified Port District, the City and County of San Diego, the Centre City Development Corporation and the U.S. Navy. All five agencies had a hand in planning and designing a new vision for the North Embarcadero area.
This will become a one-of-a-kind waterfront experience that will attract visitors from around the world–while giving San Diego residents yet another scenic area to enjoy year-round.
In addition to the exciting Midway Carrier Museum, some thirteen other projects are part of this plan–projects that will deliver a true “city” environment to San Diego’s north harbor, creating an atmosphere and ambiance similar to San Francisco, Seattle and Vancouver.

View the Union Tribune Illustrations of the Plan

Having seen such revitalization projects work their magic in San Diego in the past, we can only encourage all parties involved in the plan to move forward enthusiastically and expeditiously to make this dream a reality.

Some have suggested that we should not divert our attention to the North Embarcadero while the redevelopment of East Village and a completion date for the Ballpark remain uncertain. While these projects are indeed important to our industry and our community, they should not detract us from moving forward with the North Embarcadero Visionary Plan as part of our relentless efforts to revitalize San Diego’s urban core.

All of these projects are part of a bigger puzzle which, when completed, will create a downtown San Diego whose natural beauty, cosmopolitan ambiance, and variety of attractions will combine to make it a paradise for residents and visitors alike.

New and current residents of the Downtown San Diego area…talk about property value rising!