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6 Things in Your Listing That Turn Off Potential Homebuyers

By Mike in Selling Tips with 0 Comments

In this day and age, the internet is one of the primary ways potential buyers evaluate real estate listings. A quality listing that includes photos, enticing language, and a call to action will see the best results in the market today. When writing a listing for a downtown San Diego condo for sale, steer clear of these blunders:

1. Language

Using words that incite excitement are best. Words like spacious, bright, modern, and open suggest larger spaces, which sparks more interest than words like cozy, comfortable, and charming. The latter words suggest smaller, older spaces, which can turn buyers away from a listing.

2. Photographs

It is always important to include photographs. These photos offer buyers a view into a home that they cannot see driving by. Be sure to include photographs of the main living areas, kitchen, bedrooms, bathrooms, closets, and other storage spaces. Storage is key for buyers looking at real estate in downtown San Diego. Failing to include storage area photos can turn buyers away from a listing as people assume small storage spaces.

3. Clutter

As previously stated, photographs are important. However, if those photographs show spaces with furniture that is too large for the room or significant clutter in rooms, buyers assume the spaces are smaller than actuality.

4. Cleanliness

Cleanliness is also important. Homes for sale that show higher wear and tear turn buyers off almost instantly. Homes with animals are shown in the photos are more likely perceived as dirty, which can result in buyers who no longer consider that listing an option.

5. Outdated Fixtures

The kitchen is the heart of a home. A kitchen with outdated appliances will quickly turn a buyer off a listing. Mismatched and outdated fixtures cause buyers to think about how much it will cost them to replace these expensive items. Spending additional money immediately following a large purchase like a condo for loft in Little Italy is not something a potential buyer is interested in.

6. Wallpaper

There isn’t a buyer today who wants wallpaper. Wallpaper is difficult to remove and very specific to the tastes of each person. What works for one homeowner is seen as a significant workload for a potential buyer.

Need help creating a standout listing? Call the real estate pros at 92101 Urban Living at (619) 649-0368. We work exclusively in the downtown San Diego area, specializing in each of its unique neighborhoods like East Village, Cortez Hill, and the Gaslamp. ')}