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What to Do If Your Condo Isn’t Selling

By Mike in Downtown San Diego Real Estate with 0 Comments

In some instances, properties and buyers seem to align in a wholly organic fashion. Offers are made and deals are closed within a matter of weeks. At other times, listing and showing a Downtown San Diego condo for sale can be a challenging and time-consuming endeavor. If you haven’t had any serious prospects come your way, however, there may be a few things you can do to start speeding things up.

Make a Small Price Change to Connect with More Buyers

It may be that you price is just a tad too high for you to connect with the largest available market. Shaving a few thousand off the listing price will likely trigger email alerts for a number of investors who’ve been shopping just below your price point. Talking with your agent about your current price is vital for knowing whether or not it’s line with current market values. A quick look at the sales prices for comparable condos in your area will give you a better idea of where you stand. You may even find that you’re asking too little for the unit, which can make investors suspicious.

Freshen Up the Unit

There is also the possibility that you haven’t invested enough effort into sprucing up your condo. Investing in a few moderately priced upgrades will add to the appeal of your unit. New paint, new carpeting, or even upgrading your kitchen appliances are all things that can change how people view the condo when taking tours. Adding a few modern amenities and then incorporating these additions into your listings can also generate increased attention online.

Depersonalize the Space

Removing the majority of your personal effects and stripping the unit down for a bare bones look before staging it is another way to get a sluggish condo to move. Walking through a unit that is filled with personal photos and other memorabilia is disconcerting. Staging is an effort to show buyers what can be done with the space. Beyond the decorative additions that staging entails, however, the unit should be simple and empty enough for buyers to envision themselves living in it. Boxing up your belongings and putting them in storage could help you land a firm offer.

Be More Flexible with Showings

It is important to make sure that you’re being flexible enough about when your unit can be shown. If you’re often away at work, make sure that you and your agent have a plan for scheduling viewings at feasible times. Any reticence on your part to open up the space can definitely hold things up.

Know Your Audience

Take stock of the people that have toured your place so far and try to determine what these individuals have in common. Do they all fall within a specific age group or income bracket? Do they all have the same reasons for wanting to buy real estate in Downtown San Diego? Understanding your market will help you stage your condo or loft in Downtown effectively and choose the best improvements and sales strategies for attracting more positive attention.

There’s more that goes into selling a property than just posting a listing online. Work with an experienced agent who can help you stage your condo, optimize your selling strategy, and ensure you get a fair price. Learn more by calling 92101 Urban Living at (619) 649-0368. We represent buyers and sellers in the Downtown area, including Little Italy, Marina District, East Village, and Gaslamp. ')}